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SmartWool is a company founded by ski instructors Peter and Patty Duke in New England in 1994 and acquired by the Timberland Company in 2005.[1][2] [3] The company makes eponymous products primarily from treated merino wool. [4] SmartWool claims that this proprietary treatment makes its products itch-free and resistant to shrinking.[5] SmartWool is also claimed to have moisture-wicking performance and odor-reducing, anti-microbial properties; it is thus marketed primarily as performance apparel.[6] Reviews for SmartWool products are typically found in the context of equipment for hiking and other outdoor activities.[7] [8]
In 2005, SmartWool implemented the requirement that its New Zealand wool suppliers no longer practice mulesing.[9]
References
- ^ Kelly Bastone, 2005: Going global, Steamboat Springs on the Move: Official Business and Relocation Guide for the Yampa Valley, 2005. Retrieved April 26, 2007
- ^ Paul McHugh, Once mighty wool makes comeback in outdoor gear, San Francisco Chronicle, November 23, 2006. Retrieved April 26, 2007.
- ^ SEC Info, Timberland Press Release, November 7, 2005. Retrieved April 26, 2007.
- ^ Unknown author, Efficient Merino Wool Clothing by SmartWool, Metaefficient, unknown date. Retrieved April 26, 2007.
- ^ Richard Bumgardner, Smartwool Light Hiker Socks Product Review, walking.about.com, unknown date. Retrieved April 26, 2007.
- ^ Unknown author, Efficient Merino Wool Clothing by SmartWool, Metaefficient, unknown date. Retrieved April 26, 2007.
- ^ Dave Hunter, Smartwool Base Layers: Men's Lightweight Crew and Lightweight Bottoms, Rock + Run, October 26, 2004. Retrieved April 26, 2007.
- ^ Kristin Hostetter, SmartWool Next-to-SkinWear: Smooth-as-Silk Wool Long Johns., Backpacker.com, April, 1999. Retrieved April 26, 2007.
- ^ Justin Thomas, Smartwool requires wool suppliers to end "mulesing", treehugger.com, October 8, 2005. Retrieved April 26, 2007.
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