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J.D. Power III (born James David Power on May 30, 1931 in Worcester, Massachusetts) is the founder of the marketing firm J.D. Power and Associates.
Following graduation from College of the Holy Cross in 1953, Mr. Power served four years of line officer duty aboard a Coast Guard icebreaker in the Arctic and Antarctic. He subsequently earned an MBA from the Wharton School of the University of Pennsylvania in Finance. He joined Ford Motor Company as a financial analyst and later worked for Marplan as a marketing research consultant for General Motors Corporation’s Buick and GMC truck and coach divisions. Prior to launching J.D. Power and Associates in 1968, Mr. Power worked as a marketing research executive for J.I. Case Company, a construction and farm equipment manufacturer, and was director of corporate planning for McCulloch Corporation, a Los Angeles-based engine manufacturer.
Mr. Power began conducting customer satisfaction research in 1968 as founder of the marketing information firm J.D. Power and Associates. The firm numbers among its clients virtually every automotive manufacturer and importer serving the U.S. market, in addition to clients in many other industries around the world. J.D. Power and Associates claims to conduct independent and unbiased surveys of customer satisfaction, product quality, and buyer behavior for a variety of industries including automotive, financial services, telecommunications (cable, cellular, local and long distance telephone), travel, home builder, utilities and healthcare. With corporate headquarters in Westlake Village, California, the firm has regional offices in Orange, California; Mesa, Arizona; Troy, Michigan; and Norwalk, Connecticut, and international offices in Bangkok, Beijing, London, Munich, Singapore, Shanghai, Sydney, Tokyo and Toronto.
In 1992, Mr. Power was a recipient of the Automotive Hall of Fame’s Distinguished Service Citation, awarded each year to seven of the industry’s most accomplished leaders. He holds honorary doctorate degrees from College of the Holy Cross, California Lutheran University, California State University, Northridge, and College Misericordia. He also serves as an adjunct professor of marketing at California State University, Northridge. Mr. Power frequently speaks to top management and boards of directors of companies worldwide.[1]
References
- ^ http://www.jdpower.com/corporate/about/executives/PowerD.pdf]
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