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Craft: (or CRAFT:) is a quarterly magazine published by[1] O'Reilly Media which focuses on do it yourself (DIY) projects involving knitting, sewing, jewelry, metalworking, woodworking and other disciplines. The magazine is marketed to people who enjoy "crafting" things and features projects which can often be completed with cheap materials, including household items.
Subjects
Unlike more traditional craft magazines and how-to books, Craft: projects are aimed at a younger (18-35) audience. Projects in the first issue included making a stitched robot doll, a silver-thread and microprocessor-based programmable LED tank top, knit slouch boots, a minimalist 'catnip castle,' and an ant-farm room divider.[2] Articles with names like "Subversive Cross Stitch," "Battle Chic - craft a wardrobe of medieval armor with DIY chainmail," and "The Lost Ipu Art of Ni‘ihau"[3] are typical of the magazine's eclectic indie themes.
Demographic
Craft: is aimed at the emerging DIY culture in North America and Europe, particularly female, that enjoys not only the fashion of handmade items and crafts, but also the philosophy and politics inherent in recycling, DIY clothing, and ecology. The ads featured in Craft: target a readership that is largely liberal, and interested in locally produced, handmade, ecological, and organic goods and craft supplies. The demographic also is heavily computer literate, and blogs about their crafts and the crafts of their peers, thus ads for services such as web hosting and flickr are also found in the magazine's pages.
References
External links
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